Canadian Superstore (Loblaws) does Naoto Fukasawa? The ± comparison

What is going on here?  I was in the Superstore the other day and saw their new Joe line of stationery that looks a LOT like Naoto Fukasawa’s PlusMinus Zero stuff.

Even the brand name J± is a little too close for comfort… which makes me think they have some sort of arrangment.  Check out Superstore’s J± calculator:


Now compare this to the ±0 original.

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